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Educator, Marketer, Guru, Entrepreneur
Dr. Randall Hansen's Guide to Writing Successful Media Releases
This site is all about providing the resources to help you write and strategically place better
media/press releases. While this site is designed to help you write better media/press
releases for the promotion of new Web sites, the expertise and tools provided
here could be effective for any kind of promotional campaign.
Remember, too, in this new era of marketing, your media releases should be
used for many more purposes than actually sending to mainstream media.
You should also send your releases to online media sources and influential
bloggers, post your media release on one or more media release distribution sites,
publish your release on your own Website, and email the release to key
customers, clients, and other stakeholders.
Resources for Writing and Using Press Releases:
Resources for Emailing Releases to Mainstream Media:
Resources for Publishing Releases on Media Release Distribution Sites:
Resources for Publishing Releases on Blogs, Social Media, PR 2.0:
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