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Educator, Marketer, Guru, Entrepreneur
Dr. Randall Hansen's Course Listing Page
This page provides a description of each course I teach on a somewhat
regular basis. You can get specific course material, such as
syllabi and assignments, by following the links listed in each
course description.
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- How to Succeed in the Business School Seminar. Developed with many goals, this
first-year business experience course is a bridge course between high school and college,
providing students with a plethora of learning
activities designed to build a foundation for success in the business school and success as a
business professional. Includes a survey of all major aspects of business, team-building,
community service, and all the tools for necessary for becoming a member of the university's
learning community. For more details, check
out my BN109 syllabus.
- Principles of Marketing. An introduction to the decision-making concepts
and processes used in developing effective marketing programs for consumer and
industrial goods and services -- a survey of the marketing discipline. You will leave
this course understanding the power of marketing for all organizations.
My sections of this course are both career- and
writing-intensive. For more details, check out my
Principles syllabus.
- Marketing Career Development. This course is a hybrid that involves
students completing a marketing internship as well as critical in-class marketing
career development activities leading to a personal career portfolio.
The purpose of this course is for students to learn more about themselves, about career
opportunities in marketing, and gain practical work experience in one or more
areas of marketing, For more details, check out my
Marketing
Career Development syllabus.
- Channels and Physical Distribution. This course
surveys, organizes, and integrates theories and practices relative
to current problems of marketing channel management, with a focus on
key strategic marketing principles. Physical
distribution is reviewed as a functional area within the firm
and its interface with channel intermediaries is analyzed.
Topics include retailing, wholesaling, industrial marketing,
transportation, warehousing, location, inventory control, and
channel design. For more details, check out my
Channels syllabus.
- Global Marketing. This course investigates the
use of the marketing variables and marketing strategy in developing
countries and avoiding the pitfalls in marketing in countries
outside the United States. The importance of differences among
nations in language, culture and social forces, politics and laws,
values, channels or distribution, and buyer behavior is examined.
Each semester the class focuses on a different country, and the
main project of each member of the class is the development of a
marketing plan for a particular product for that particular
country. This course is writing-intensive and includes Web publishing
and development.
For more details, check out my
Global Marketing syllabus.
- Advertising & Promotion Management. This course examines
all aspects of advertising and promotion within the context of
Integrated Marketing Communications (IMC), requiring students to use all
their skills and abilities in developing a complete and detailed IMC
plan for a client company. In some semesters, students will work with real
clients and manage a special event in addition to writing the plan.
This course is time- and writing-intensive and requires full participation
from each student. For more details, check out my
Advertising & Promotion Management syllabus.
- Special Topics in Marketing. This course offers the
student an opportunity to investigate and study a special, current marketing
topic not covered in other marketing courses. In the past I have
taught an Internet/E-Marketing Class,
Gender Issues in Marketing, course and a Marketing and the Movies course.
Most recently I have offered a Marketing Seminar course designed to
integrate and enhance the understanding of marketing concepts, strategies, and tactics. This
course is reading- and discussion-intensive.
For more details, check out my Marketing
Seminar syllabus.
- Marketing Management. This course is the capstone marketing
course for marketing majors. This course is case-driven and designed to push
students' analytical and marketing abilities while empowering them to make
critical marketing decisions based on a combinations of facts, assumptions,
and critical judgments. Students often leave this course feeling a bit less sure of
their marketing genius, but better prepared to handle any marketing issue that
comes their way. For more details, check out my
Marketing Management syllabus.
- Marketing Decision-Making. This graduate course provides an in-depth
examination of the strategic elements of marketing goods and services. This class is
a writing-intensive course that covers such topics as the gathering and
analyzing of decision-making data, the importance of marketing to the entire
organization, and the development of a strategic marketing plan. For more details,
check out my MBA Marketing Decision-Making syllabus.
- Strategic Management. This graduate course is the capstone course in
the MBA program, and thus integrates all previous coursework in all the
"functional" areas of business, including accounting, finance, information
systems, management, and marketing. This class is a writing-intensive course that
focuses on improving analytical and critical-thinking skills through a
variety of exercises and cases. For more details, check out my
MBA Strategic Management syllabus.
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