For as long as I can remember, I have loved marketing.

To me, marketing is all about creativity, problem-solving, studying consumers, communications, satisfying needs and wants, building long-term relationships, nurturing customer loyalty, and building brands.

Marketing is one of the most recent and dynamic of all business disciplines, and as we struggle with the old model of advertising and single transactions, marketing is certainly in the process of a paradigm shift.

I also discovered, years ago, the relationship of marketing to job-hunting and career development -- thus the development of one of the most comprehensive career development sites on the Web... Quintessential Careers.