The Integrated Marketing Communications Program (IMCP) is a semester-long project in which students research, brainstorm, plan, and develop a detailed marketing communications (IMC) plan for a client.

Your Responsibilities to the Integrated Marketing Communications Program

• Be prepared to work hard the entire semester.
• Be willing to work on your own, as well as part of a team.
• Be sure to remember that you represent Stetson University.
• Be focused on achieving the client's goals.

The Online Handbook of the IMCP

How do you accomplish this project? You'll find a complete online handbook below:

• Working as a Team
• Organizing Your Agency
• Meeting the Client
• Researching the Marketing Environment
• Researching Your Client
• Researching the Competition
• Identifying Critical IMC Issues Facing Client
• Developing the IMC Plan

• The Presentation
• Presentation Preparation
• Presentation Topics
• Presentation Style
• Presentation Jitters

• IMC Report
• IMC Report Worksheet