Read what Dave Dolak, a professional certified marketer, has to say about the connection between
marketing and career management. And check out his Website:
Branding and Marketing Expert Dave Dolak.
There are many similarities between marketing and career management.
Good career strategy also involves a personal branding effort.
Much as marketing professionals study their markets, evaluate the products
or services they offer and then design marketing campaigns, so too should
all professionals examine the product and market of their careers.
Career management begins by designing a "personal marketing campaign."
A personal marketing campaign is a career strategy whereby strengths and
weaknesses are identified and then tactics are devised to communicate
those strengths to effectively sell the product -- the person, are steps are
taken to overcome weaknesses-professional development.
In a traditional marketing campaign, a marketing plan is thoughtfully
designed and carefully implemented.
Benchmarks are defined, measurements are taken along the way and results
measured before, during and after the campaign. Only then can one
evaluate whether or not their plan is working.
Personal branding and personal marketing involve the processes of bringing
clarity to your core purpose, your unique attributes, expertise or perspective
and then communicating those consistently to a clearly defined market
who will benefit from the unique value you offer. Career benchmarks are
defined and measurements taken at pre-defined intervals. Only then can
the professional track if their career is progressing according to plan.
Career management is nothing more and nothing less than marketing yourself
by fully understanding your unique value and fully understanding who can
benefit from that value and then delivering it to them.
