Web Marketing Resources

What follows is a list of various Websites where you can get information about the hows and whys of Net/Web Marketing, including looks at where the Net is now... and projections about where it will be in years to come.

Collections of Internet Marketing Articles & Resources

• CyberAtlas -- a great resource, containing information and links about the Internet.
  
• Nua Internet Surveys -- a great resource for information on Internet trends and aanlysis.
  
• Jupiter Research -- mostly propriety stuff on Net commerce, but does release general results of research.
  
• Forrester Research -- mostly propriety stuff on technology change and impact, but does release general results of research.
  
• Gartner.com -- mostly propriety stuff on emerging technology, but does release general results of research.
  
• The Marketing Resource Center: Articles on Internet Marketing
  
• Guerrilla Marketing Online
  
• Web Magnet: Attracting More Traffic, Customers, and Revenue to Your Site -- some great resources.
  
• Resources for Responsible (and Effective) E-Marketing
  
• E-Commerce and Web Marketing -- some good information.
  
• ECNow.com's Internet Marketing Techniques -- more than 30 articles.
  

• comScore -- tracks Website use and traffic patterns.
  
• dotcomfailures.com -- read news, rumors, and more about failing and failed dotcoms.
  

Internet Marketing Articles

• Net 101: 20 Reasons to Put Your Business on the World Wide Web
  

• Articles About Promoting Your Website
  

Internet Marketing Newsletters

• WebPromote
  
• Killer Internet Marketing Tactics
  
• Internet Advertising Report
  
• Web Marketing Today
  

Internet/Web Marketing Books

• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, by David Meerman Scott.

• Marketing to the Social Web: How Digital Customer Communities Build Your Business, by Larry Weber.

• How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money, by Bruce C. Brown.

• Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today, by Rene V. Richards.

• Search Engine Optimization: An Hour a Day, by Jennifer Grappone and Gradiva Couzin.

• Street Smart Internet Marketing - Tips, Tools, Tactics & Techniques to Market Your Product, Service, Business or Ideas Online, by Justin Michie.

Go back to Internet/E-Marketing Syllabus.