IMCP: Developing the IMC Plan


Dr. Randall Hansen's Integrated Marketing Communications Program (IMCP)

Now that all the information has been gathered and analyzed, it is time to develop the IMC Plan.


Developing the IMC Plan

Given all your research and analysis, now is the time to develop the IMC plan for your client.

Based on your client's current position and future goals, develop an integrated marketing communications plan.

Include in your plan:

  • branding recommendations (color, symbols, logo, name, etc.)
  • product and packaging recommendations (color, font, images, style, etc.)
  • pricing recommendations
  • distribution recommendations
  • advertising recommendations
  • public relations/sponsorship recommendations
  • sales force recommendations
  • sales promotion recommendations
  • direct marketing recommendations


Go back to Dr. Randall Hansen's Integrated Marketing Communications Program (IMCP)