Integrated Marketing Communications Program


Dr. Randall Hansen's Integrated Marketing Communications Program (IMCP)

The Integrated Marketing Communications Program (IMCP) is a semester-long project in which students research, brainstorm, plan, and develop a detailed marketing communications (IMC) plan for a client.


Your Responsibilities to the Integrated Marketing Communications Program

  • Be prepared to work hard the entire semester.
  • Be willing to work on your own, as well as part of a team.
  • Be sure to remember that you represent the university.
  • Be focused on achieving the client's goals.

The Online Handbook of the IMCP

How do you accomplish this project? You'll find a complete online handbook below: