IMCP: IMC Report Worksheet


Dr. Randall Hansen's Integrated Marketing Communications Program (IMCP)

Use this worksheet to make sure you have each section assigned to a member of your team.


IMC Report Worksheet

Marketing Proposal Section Person(s) Responsible Done

Table of Contents

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Executive Summary

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Company Information

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Situation Analysis ___________________________ _____
    Target Market Analysis
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    Product/Service Benefits
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    Product/Service Positioning
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    Competitive Analysis
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    Marketing Environment
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Critical Issues

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IMC Plan ___________________________ _____
    Branding
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    Product
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    Pricing
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    Distribution
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    Advertising
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    Public Relations
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    Sales Force
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    Sales Promotion
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    Direct Marketing
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Expected Outcomes/Results

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Appendices ___________________________ _____


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