Table of Contents	___________________________	_____
Executive Summary	___________________________	_____
Company Information	___________________________	_____
Situation Analysis	___________________________	_____
Target Market Analysis	___________________________	_____
Product/Service Benefits	___________________________	_____
Product/Service Positioning	___________________________	_____
Competitive Analysis	___________________________	_____
Marketing Environment	___________________________	_____
Critical Issues	___________________________	_____
IMC Plan	___________________________	_____
Branding	___________________________	_____
Product	___________________________	_____
Pricing	___________________________	_____
Distribution	___________________________	_____
Advertising	___________________________	_____
Public Relations	___________________________	_____
Sales Force	___________________________	_____
Sales Promotion	___________________________	_____
Direct Marketing	___________________________	_____
Expected Outcomes/Results	___________________________	_____
Appendices	___________________________	_____

Go back to Dr. Randall Hansen's Integrated Marketing Communications Program (IMCP)