The IMC Report is a formal document that is submitted to the client for review
at the end of the semester during the client pitch.
After completing all the research and analysis of your client, the client's competitors, and the
critical marketing environmental variables, you will put it all together in the form of the IMC Report.
It is expected that this document will include every detail of the IMCP.
Organization
The best way to attack the marketing report is to be organized! Each
department is responsible for developing its own area of the document and
submitting it to the publications department.
Develop A System
The agency members in charge of your reports should develop a system for collecting
information from the various departments and synthesizing it into one document.
Again, this is where communication, delegation, accountability and follow-through
become integral to the success of the group.
Proofread
We cannot say it enough. A marketing report littered with typos is a
quick way to turn your client sour on your plan. Pay attention to detail
and remember that you are a professional agency. Be sure to use spell check,
but also have several people read through it, even though you may be in a hurry to
get it finnished. (Just checking to see if you are paying attention!)
Remember
Your IMC Report is a great piece to take with you to job interviews.
Consider paying for your own copy when it goes to print.
Worksheet
You can find a sample outline for your IMC Report by
going to the
IMC Report Worksheet.
